BTC PriceMining is the way to go, as the price of BTC continues to fall the company is still actively mining the coin and acquiring the asset at a partically fixed rate cost. During the volatility the price of mining goes up not down, think power rates in texas, increase in complexity and available hash power means that you can acquire increased rate/hash and accumulating the BTC.
I'm hoping that during this time they are still accumulating other coins and acquiring a nice portfolio of coin. In this downturn they can take advantage of huge upside potential of all the other coins. There is definitely an oversaturation of coins that exist but the bubble will pop and true valuations of the IP will occur. Some coins will go to zero but this is a necessary when widespread adoption of this digital functionality becomes the norm.