RE:RE:RE:RE:PR Crisis at Pat One?Instead of the paid turtle youtube videos directed towards shareholders Evans is directly targeting the hot markets like stadiums and casinos. The recent webinars directed towards those customers is a good example, the demo day at the plaza and lobbying organizations like the NCS4 another.
pliskenNYC wrote: I think he's trying really hard not to dilute by slimming down, in fact, I think the reason why dietmar actually left was because Peter had nothing else for him to do, it was just another paycheck going out, notice how he isn't in any rush to rehire that position, instead he's focusing on sales team hires.
as far as opening the coffers for a marketing campaign, he really doesn't have to do that to a ridiculous extent,
he just needs a good production video illustration and description of the product and how and why the world needs the product.
The story would resonate and go viral with the right production quality and narrative.
Marketing isn't always about spending money, sometimes it's more about having creativity.
The product is real and it works better then the competition, it's about getting the word out at this point.