RE:WHAT DOES IT TAKE ?!I'm not worried about Auxly in the slightest. Not at all. If they didn't have Imperial i'd be only slightly worried, but more of the industry in general right now - pandemic. What worry's me more is that I won't get anymore at this price. No shite.
Im not worried beacuse they're actually doing what they say they're going to do " Our brand portfolio is designed to get stronger as the Industry evolves " - Look at the Kolab Project cherry pop cola for instance - the chocolate and packaging is great. But you get more than that, the consumer gets an nostalgic throwback with that popping candy - no other company will have that which is the mantra "stronger as the industry evolves" philosophy; If you're going buy edibles why not also have the popping for free make me feel like a kid again thingy too.
They're very clever. They did the same with the Back Forty brand which skyrocketed to second most searched brand on the OCS, almost overnight, and holding. Soon they'll shred- shred too.