Healthpeak Properties Inc V.DOC

Primary Symbol: DOC

Healthpeak Properties, Inc. is a fully integrated real estate investment trust (REIT). The Company acquires, develops, owns, leases, and manages healthcare real estate across the United States. Its strategy is to invest in and manage real estate focused on healthcare discovery and delivery. It has a diversified portfolio of high-quality healthcare properties across three core asset classes of lab, outpatient medical, and continuing care retirement community (CCRC) real estate. The Company’s segments include Lab, Outpatient medical and CCRC. The lab segment properties contain laboratory and office space, are leased primarily to biotechnology, medical device and pharmaceutical companies, scientific research institutions, government agencies, and other organizations involved in the life science industry. The Outpatient Medical segment includes outpatient medical buildings and hospitals. Outpatient medical buildings typically contain physicians’ offices and examination rooms.

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Healthpeak Properties Inc > marketing

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Comment by Tuataraon Sep 30, 2021 10:06pm

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Post# 33950755

RE:marketing

YUP they suck!

they are targeting employers.

DOC was amazing at marketing itself in 2020 and basically died in 2021.

we shall see how it all shakes out....ie retail marketing vs corporate marketing......most peeps compare doc to all the other peers and their strategies.....doc platform and target market is differently positioned IMO

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