Bolsters Support for Business Clients New Associate Business Advisor role enhances client support, while "Community of Ambition" campaign promotes local businesses
TORONTO, Oct. 1, 2021 /CNW/ - This October, CIBC will turn the spotlight on local businesses across Canada for Small Business Month, with a campaign celebrating community and celebrity favourites. To further support businesses longer term, CIBC also announced today the addition of Associate Business Advisors, a new role at banking centres in most metropolitan markets.
The new campaign features a diverse array of CIBC business clients from across the country through online ads and free product offers. The campaign will also feature CIBC ambassadors, Ski Cross World Champion Marielle Thompson, and professional hockey players Mitch Marner and Connor McDavid, discussing the importance of local businesses in their lives.
"Our communities are coming back to life thanks to the creativity and ambition of local businesses," said David Leuty, Senior Vice President, Business Banking, CIBC. "We're here to help make these ambitions real, with dedicated advisors offering information, education, guidance and support to local business owners who are still making their way through the impacts of the pandemic, but are also hopeful for future growth."
The Vancouver Running Company, one of the local businesses featured in the campaign, is hopeful about their future. "CIBC has supported us with advice and planning support during a pivotal time of growth for our company, with the team genuinely curious and proactive in learning about our industry," said Rob Smith, General Manager/Owner, Vancouver Running Company. "We've been fortunate to have the right team from CIBC alongside us, and it certainly helps that they understand our need to be nimble and flexible, as all entrepreneurs and small business owners require."
Edmonton-based Flaunt Interiors, also featured in the campaign, is excited about opportunities for growth and expansion. "Opening a luxury design store was a dream I wouldn't have been able to bring to light had it not been for CIBC," said Seema Sahni, Owner and Principal Interior Designer, Flaunt Interiors. "My advisor and the bank played a key role when I started my business, and continue to support me every step of the way as I plan for growth."
In a recent CIBC poll of Canadian small business owners, more than half (54 per cent) say they don't have a plan outlining future investments or major purchases, with a similar number (51 per cent) acknowledging that additional funding is vital to growing their business. To further support business owners navigating these challenges and opportunities, CIBC is introducing Associate Business Advisors, who will partner with early-stage entrepreneurs and business owners to help them grow and scale through tailored CIBC Business Banking solutions and expertise. Associate Business Advisors will manage a portfolio of high-potential businesses, along with the personal clients connected to these businesses, providing them with a single, dedicated point of contact to meet both their business and personal needs.
"Our Associate Business Advisors will provide enhanced support to clients who need it most," added Mr, Leuty. "With specialized advice for starting a new business, a commitment to supporting Black entrepreneurs, and banking bundles for professionals, we have a wide range of resources available to our business clients for every stage of their journey."
https://www.newswire.ca/news-releases/cibc-bolsters-support-for-business-clients-by-adding-more-advisors-and-promoting-local-merchants-in-new-campaign-807136139.html