Strategic Initiatives and Enhancements Hollister was led haphazardly with little in the way of investor discovery.
We are undervalued relative to our peers by an order of magnitude
That is now completely changed with new highly visible management team to align governance, leadership, operations, management and infrastructure with its refocused strategy.
The refocused corporate and brand strategy is primarily centered on the growth and distribution of owned and partner brands into new states and product categories.
Even better .....they plan to internalize functions that were previously outsourced including; communications, finance, accounting, management, investor relations, public relations, marketing, sales and strategy.
Building internal capabilities for these functions will enable us to effectively communicate with stakeholders and market influencers, enhance governance and accelerate growth." said Jakob Ripshtein, Chairman of the Board.
Brand and Communications Strategy
The Company has initiated a rebrand, including seeking a new corporate name and visual identity.
The brand is being created to represent a focused vision towards becoming a leading house of brands with a mission to empower consumers with access and a variety of trusted cannabis packaged goods.
The Company is planning a robust marketing and communications strategy to increase awareness throughout the investor community and for increased distribution of products and brands.
"As Chairman of the Board, I am pleased to announce the "house of brands" focused strategy and enhanced marketing efforts.
I have a long history working in similar environments in the cannabis and the spirits industry during my time with Aphria (now Tilray) and Diageo.
We possess the attributes of a leading player; profitable, low operating costs, strong balance sheet and hold extensive capabilities and brand equity in high growth categories.
I look forward to accelerating the expansion of our owned and partner brands throughout the U.S. and eventually globally" said Jakob Ripshtein.
This move has made Hollister an easy multi bagger with opportunities for an uplifting on one of the US senior exchanges, with a new name and new Campus that will provide multiples of production and processing expansion plus perhaps unlocking the value of Alphaminds by spinning it out to shareholders