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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.


TSX:BB - Post by User

Comment by GetUpAndGoon Dec 03, 2021 1:36pm
102 Views
Post# 34195781

RE:RE:Cybersecurity companies -- more pain

RE:RE:Cybersecurity companies -- more painBlackBerry has completely restarted, reinvented it's entire business model over the past decade. Transitioning from a hardware manufacturer to a software/cybersecurity company. The pioneer of the smartphone to silently securing the world.

Tell me how do you safely complete this type of transition while staying alive? You can't just simply close down all your existing revenue streams and say "Ok, today we are a software company!". You'd be finished. Dead.

You have to slowly create new revenue streams and scale back old declining revenue streams, all while managing your people, financials, investors, brand, credibility, etc...

If BlackBerry kept it's previous business model, it would've filed for bankruptcy 6-years ago. That's a fact.
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