RE:News - High Grade ReturnsI admire this company because they do not care what day of the week it is; if they have news prepared for release, out it goes. They will not wait for when more eyes will be on the market.
Many other companies purposely release bad news on Fridays or before a holiday to minimize the impact on the share price. Conversely, some companies will not release good news on a Friday or before a holiday, reasoning that fewer people will take note as they will be away to enjoy a long weekend.
Thumbs up to Novo for having such a righteous attitude.