An awesome story spoiled..A major seller has been unloading a huge position for months now. How could this team bring this Company to market without a gameplan for their market. Its obvious one of the original founders or investors is unloading a share position in excess of 10,000,000 shares and fully intends to stand on the market until this position is monetized. In essense ROOF Management believed the market would take care of itself and I would hope that belief has since been proven wrong.Donot get me wrong I love the business plan and believe that Aidan is a great leader. This misstep with their market has set back Roof for a year. Not sure how low this seller will press the market buts its my opinion establishing a position between .20 and .25 would be an awesome entry point with a superb risk reward profile. GLTA.