Rejuvenate Muscle Activator could disrupt entire whey market Element Nutritional Sciences' ($ELMT.c $ELNSF) Q3 launch of its Rejuvenate Muscle Activator has the potential to disrupt the entire whey protein market as the formulation's composure is ~150% greater than an average whey-based protein powder.
Leveraging their proprietary amino acid formulation into new functional beverage categories is a key driver of $ELMT's growth strategy and the Muscle Activator is expected to increase $ELMT's profitability by 15% to 20%.
https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/element-nutritional-sciences-completes-production-trials-for-rejuvenate-muscle-activator