an all-time branding blunderThe company's transition to being a metaverse-focused company is certainly off to a poor start. Lost in the noise around Meta's future plans, however, is that there is still a tremendous business here. The company remains the clear No. 2 player in online advertising and is far ahead of anyone other than Alphabet. While the legacy Facebook platform has lost momentum, Instagram is a powerhouse, and WhatsApp could offer substantial future upside as well.