RE:RE:Freddie " ... I like to jump straight to risks "
Wow... I gotta say, I do not recall that being your thing.
But yes, there are always risks, and it's best to understand them.
SWOT analysis (Strengths, Weaknesses, Opprtunities, Threats) is helpful. You have to balance them in making your bets.
I think this one's a winner, myself.