Pushback appreciatedWhat would be your pushback on my claim that Peller can raise prices double digit while only losing single digit volume?
This is not a financial statement question but rather your perceptions on consumer willingness to pay given Peller wines are priced from budget to premium.
So my pushback to "Peller can raise prices double digit while only losing single digit volume" is their inventory, distribution and logistics are centered around current product mix and low priced consumers are currently very price sensitive. Less scale will negatively impact operating margins.