Why did Jayvees chose c-store chains to sell DeltaThe most obvious reason is because a c-store chain environment offers Jayvees to be the EXCLUSIVE Delta products provider. This means Jayvees gets the whole pie, not just a slice. This approach maximizes revenue per c-store.
Secondly the barrier to entry to a c-store chain environment is much steeper than a vape shop or a small ma & pa convenience store.
Passing this barrier to entry on a higher level makes negotiations for more c-stores chains deals that much easier.