Supply and demand distortions Short sellers have one and only one mission on this board. To plant the seeds of fear, uncertainty and doubts in your minds to convince you to sell by trying to hide the truth (thank you TruthSeeker ) and pushing different false and deceitful claims and fabricated stories. Short sellers know the supply and demand dynamic and they want to manipulate it to their advantage. By selling millions of shares they don’t own short they artificially increase supply and by fear mongering they aim to reduce demand (dissuading potential investors from buying and harassing existing shareholders into selling). Their strategy is that the mismatch between increased supply and reduced demand that they artificially created will lead to lower prices. So far their campaign is succeeding because they are selling millions of shares they don’t own but sooner or later they have to face the bill. They MUST BUY 20 million shares to cover their short positions. Time is against them because they have to pay dividends and interest to maintain their short positions while you receive dividends and reduce your average cost by buying more (increasing your ownership at a lower price).