Don't waste time with individual license agreements for TFC1 This is about costmetics and not about pharma, where license agreements are common. But for such a large cosmetics market, an exclusive license agreement is nonsense!
Sirona should do the following:
- Give TFC1326 a brand name.
- Prepare simple standard license agreements. Something upfront + annual fixed license fee (which could be e.g. staggered according to annual sales).
- Sell the stuff with high costs per unit (because no royalties, that would be more complicated again)
Then everyone who meets the license conditions (upfront, annual fee, brand name on the product etc.) can start immediately. And who is too slow (like abbvie with TFC1067) loses market share. Boom!