One good ThingCanopy Groth Management can only benefit from the stock in 3 ways. Salary, bonuses, and shorting the stock. They can't sell they're stock. Only short it. Best way for maximum profit, never say anything positive. Hence, an easy decline from 70 to .30 a share. 30 billion loses for shareholders, and 280 million profit for short sellers, with the help of Canopy.