Sekur Private Data Ltd. Reduces Customer Acquisition Cost Toronto, Ontario and New York, New York--(Newsfile Corp. - September 6, 2023) - Sekur Private Data Ltd. (CSE: SKUR) (OTCQB: SWISF) (FSE: GDT0) ("Sekur" or the "Company"), a leading Swiss hosted secure and private communications platform, is pleased announce that since it has started optimization and SEO in January 2023, its Customer Acquisition Cost "CAC" was lowered to US$26 per Customer in August, beating its 2023 target CAC by 65%.
The Company is also generating a higher average revenue per user ("ARPU") as compared to July 2023, up 3.4% to US$8.75. This increase in spending per subscriber, or user, is attributed to the bundling of solutions offered on the newly updated Sekur website. Additionally, average spend per Customer is up 24% to US$14.97 month-over-month from July 2023. Spend per customer comprises of all spending for all users signed up under a particular customer. Examples of customers could be families, small businesses or enterprises. As the Company increases SMB marketing to businesses, spending per customer is expected to increase, as SMBs have multiple users in their business. Spending per user is also expected to increase as the Company launches its SekurVoice voice calls encrypted solutions and SekurPRO, its video conferencing and complete private and secure communications suite, in Q1 2024.
In January 2023, The Company has embarked on a reduction of its Customer Acquisition Cost ("CAC") in order to focus on targeted digital marketing, such as Google Ads and META campaigns and optimization of its Sekur website. Previously, the Company announced that is was targeting a CAC of US$75 or lower by the end of 2023, and a CAC of US$60 or lower for 2024 from direct marketing, not counting B2B partnerships, which would lower the CAC overall. The Company is targeting consumers and SMBs at this time and is improving its website content in order to inform SMBs and visitors on the benefits of using the Sekur privacy and security communications platform. The Company counts its digital marketing spend as the basis for its CAC. As the Company increases digital marketing, its user base is expected to grow in proportion and eventually exponentially, as its CAC lowers through organic searches.
Alain Ghiai, CEO of Sekur Private Data said: "We are very happy to be ahead of our plans for our CAC reduction. Right now, if we count the money we are spending on digital marketing, and the organic growth from the SEO efforts, we are tracking a CAC of US$26 as of August 2023. This is the 3rd month of us achieving a CAC of well under US$50. All metrics, from ARPU to monthly sales, are increasing month over month as well. As we increase spending on digital media, we expect to increase our user base, and our organic traffic and SEO are also contributing to this lowering of the CAC. Our immediate goal is to reach a website traffic of one hundred thousand visits per month, and since we are already tracking a conversion rate of over 2.5%, we could get the CAC down to US$4 with those visits, based on our SEO and digital PR marketing costs of US$15,000 per month. Our strategy for 2023 is to lower our CAC and increase website traffic, and we are beating all expectations we have set for our year end 2023. Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any Big Tech platform, we offer a truly independent, private and secure means of communications without any data mining, through our proprietary technology and our secure servers based in Switzerland. We look forward to continuing to offer true data privacy to all individuals and their businesses and protect their intellectual property, and their privacy, from data miners and malicious hackers."
https://www.newsfilecorp.com/release/179629