RE:Smells a bit like snake oil in herea little about morningstar
Morningstar, Inc. (MORN) is a leading provider of financial information via Internet, software, and print-based products to individual, professional, and institutional investors. Its largest competitors in the financial information sector are Bloomberg, L.P., MarketWatch, Inc., and Thomson Reuters Corp. (TRI).
Morningstar is a Chicago-based investment research firm that compiles and analyzes fund, stock, and general market data.