RE:RE:Business perspective of Sirona LaboratoriesHi PeterG,
Not at all. It all depends on how you approach the market and how you position the product.
Approach - a single web site will not do the job, but rest assured that Atheln have a good idea.
Position - do you want your customer to be in need of medical treatment (that's how Botox started) or aesthetics (Jeuveau)
In 2022, Evolus gained a total net revenue of USD 149 million from customer nationwide in US - and they only had 9 500 accounts counted for since they started in 2019. So, I don't think it's very hard to find enough customers in US and Europe to make both you and me smile again after all these years of frustration.