Create SizzleI was at the General Meeting yesterday downtown TD Centre in Toronto. All 5 of us! including CFO, Chairman, lawyers.
This combined entity under new youthful leadership needs to build a community through engagement, create a message, align values with a host of retail shareholders, and maintain the same message - consistently. Brand building !
Communicate, communicate....communicate!
Others will take interest, start to follow...then choose to belong. Hence forth, a community has been built
Take a page out of the private spirits industry. A fragmented industry that competitors elbow each other out of the way for competing tastes, brand building then modest market share.....with the ultimate aim of being taken out! That's the goal.
Create sizzle.....you've got the steak !
TN