RE:With all of Else's productsDanone has a lot of products and brands. For now Else is just licensing the recipe to Danone. It will be a Danone product though with Danone branding. The average consumer buying the Danone product will have no clue it came from Else.
I doubt Danone will be interested in an acquisition just for the product. They don't buy products, they buy sales. Danone won't even look at Else seriously until > 100M USD in sales if not more. Whitewave was acquired for their almond milk and other plant based drinks after reaching 4B in annual sales.
Incidentally, whoever it was with a TD account that bought at 0.22 a few minutes ago succeeded in disrupting the Instinet algo for at least a little while.