VANCOUVER, BC, March 8, 2024 /CNW/ - Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: PKANF) ("SBBC" or the "Company") today announced the further expansion of TRUBAR in the convenience channel with the addition of Sheetz, a major mid-Atlantic convenience chain, as its newest retail brand partner.
TRUBAR will be distributed chainwide across the +700 Sheetz outlets in Pennsylvania, West Virginia, Virginia, Maryland, Ohio, and North Carolina. The distribution will feature TRUBAR "Oh oh cookie dough," "Daydreaming about donuts" and "Smother Fudger Peanut Butter" bars.
"The convenience channel is critical to building consumer awareness and trial and we're excited to introduce the TRUBAR brand to Sheetz customers," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBrands. "Sheetz is a fast-growing, highly respected leader in the convenience category and its mission to provide fast, friendly service and quality products in clean and convenient locations aligns with our brand purpose."
"This distribution agreement with Sheetz advances our strategic focus on building strong partnerships across a wide range of retail channels," said Richard Kellam "High traffic convenience locations offering "grab n go" meal replacement options are a great fit for the bar category and an attractive growth opportunity for TRUBAR."