RE:RE:RE:IRENE StudyMarch 11, 2024 - While many widely available resources for breast cancer patients lump all cases of the disease together, Gilead Sciences is drilling down into the specifics of metastatic breast cancer (MBC) in particular.
The Expose MBCwebsite went live earlier this month—just in time for Triple-Negative Breast Cancer (TNBC) Awareness Day on March 3—and is a collaborative effort between Gilead and a handful of breast cancer-focused nonprofit organizations: Living Beyond Breast Cancer, Project Life, the Chrysalis Initiative and the Young Survival Coalition.
The new campaign leans into the theme of revealing often-unsaid truths about MBC, repeating the phrase “It’s Time”—to “get real” about the disease, to “let the fear and isolation melt away” and to “expose metastatic breast cancer”—in between clips of patients sharing their experiences of living with MBC.
https://www.fiercepharma.com/marketing/gilead-launches-patient-hub-expose-realities-living-metastatic-breast-cancer