RE:Shareprice 35% below pp priceThe current private placement was a great mistake by management. They had already secured cash for another 6 to 7 months by tax returns and loan. Why not wait for some excitment over the new plans kick in? Possibly also an anti-aging deal for a region they won't launch in.
I think that potential participants tried to sell shares in order to finance their participation with warrents attached to the new shares - but - existing shareholders want material progress like Abbvie launch before they buy more shares, no matter the price. Thereby the price goes south and if they lower the price to 5 cents the same story repeats.
The easy way out to save the private placement is the replace Howard with more or less anyone. The price would immediately surge. I wouldn't mind a junior CEO. Why not a woman with interest in the beauty market?!