RE:Quote of the Day Savage97 wrote: I think the federally legal hemp beverage market is where we will see some significant CPG investments. They don't have to deal with Schedule 3 products, or dispensary distribution. It's the perfect way for major alcohol companies to invest in the cannabis industry, but only with beverage style products they are already extremely comfortable selling and distributing. Tilray purchased products that can be distributed nationally so if hemp beverages survive the Farm Bill,
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Coke is on record for courting a Canadian LP for infused drinks back around 2018. HEXO publically stated in an interview that they had a F200 CPG deal wrapped up however that was walked back when HEXO changed their management team.
IMHO this signals a readiness / willingness of major US CPGs to enter the cannabis market prior to full / formal legalization within the US.
Their deals may be with non-US Cannabis companies with the plan to develop the products for the US market and simply move those products into the US when full legalization allows or as the necessary restrictions ease.
IMHO we will see schedule 3 before the end of summer and news of a CPG partnership within the sector before the fall is over.
JMHO but I think Cannabis is going to move faster than expected by many