Crossing the Tech Adoption Chasm In the fast-paced world of technology, bringing a new product to market is often a challenging endeavor. One of the main reasons many new product launches fail is the rush to target the mainstream market before adequately validating the technology with a receptive audience.
Technologies go through curves of adoption, referred to as a technology adoption curve. They start-off promising the world. It doesn't happen. Disillusionment sets in and, interestingly, that's when all the building happens and the infrastructure gets built. You start to see promise become fulfillment.
Successful tech innovation starts with the crucial role of visionaries, innovators and early adopters. It’s the strength of these early forces that that builds the bridges to cross over the chasm of early tech adoption curve to a mainstream market.
Identifying and targeting adopters in complex enterprise B2B markets requires a strategic and thoughtful approach. Engaging with industry influencers, leveraging existing networks and collaborating with innovation hubs can help find early customers who are willing to innovate with the company. Additionally, filtering the noise from the early and late majority ensures that valuable market insights are collected while focusing efforts on the requirements that truly matter for building a successful minimum viable product (MVP). By understanding the significance of engaging with the right adopters and iterating based on their feedback, businesses can set themselves on the path to success and navigate the challenges of the technology adoption curve effectively.
Adopted from: Tom Bartley https://tom-bartley.medium.com Jul 26, 2023