RE:a better mouse trap?There are probably many different mousetraps.
Here's one that failed .
There was once a company listed on the TSX called Paige Innovations who made a product, FLATPLUG TM that I was fascinated by. Basically, it was a very low profile electrical plug so you could have your furniture almost flat with your wall rather than sticking out a few inches. Paige Innovations went belly up because existing plugs were judged to be good enough.
The way FAB-FORM differs from Paige is that FastTube does save people money. In many circumstances, the acceptance of innovative products comes down to cost ; your mouse trap has to better or at least as good, at a minimum, and cheaper.