OBJECTIVE TO RESET MIR MGT MINDSET Medmira management must try to reset MINDSET and set strategic planning moving forward taking into account previous experiences with big brother's true colours and also closer here at home.
Challenge it is a rat race actually in medmira business who can come up with a workable testing kit FIRST and market it QUICKLY and move to next one when that marketing/demand curve starts to move downwards. With that sales proceeds can pay down loans and advances the rebuilding your financial muscles..... fast forward can even go into share buy back.
So perhaps if syphilis test kit is already proven reliable just try to flood the market Africa Asia l the market get your marketing director/CFO pack their bags go visit Ghana/Nigeria... contact their private hospitals go test your product on their patients and showcase your 3 minutes test kit and get their orders on the spot and shipped to them by priority AIR shipping. You can follow-up from your next destination country and even consider turning back to visit them after their shipment arrives.
BUT have to move and start with the first step to PLAN today.