Why did Corus hire Jefferies ? Corus is considering potential sales of some business units (French channels that Bell wanted to buy a few years back and that the government did not authorize), partnerships, or other financial restructuring options.
This move often indicates a company is also seeking to maximize shareholder value in the face of market challenges or to refocus its operations.
Reasons for hiring Jefferies could include:
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Expertise in M&A: Jefferies has a strong track record in mergers and acquisitions, providing valuable insights and strategies for navigating complex transactions.
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Market Conditions: Given the evolving media landscape, Corus might have been looking to capitalize on favorable market conditions or to divest non-core assets to streamline operations.
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Financial Pressure: bringing in a financial advisor could help facilitate a more efficient and strategic sale process.
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Strategic Refocus: Selling off parts of the business could allow Corus to concentrate on its most profitable segments, thereby enhancing overall operational efficiency.
In summary, hiring Jefferies likely reflected Corus's need for expert guidance in managing its business strategy during a challenging economic cycle(recession, war, inflation, high interest rates), aimed at optimizing its financial position and future growth potential.