it's revenue/debt
you want growing revenue. and debt is same. for telco business
buying ziply, debt incease AND they bought the debt of ziply but revenue didn't increase much
revenues in their bell media down.but debt at that division is same. no good. bell invested a lot of omney and borrowed a lot of money in the Bell media business.
you have changes and challenges in the telco, and bell media and risk in rising interest rates in the bond market, it's bond rating downgraded meaning they can no longer borrow cheap money like prime rate.