RE:Cannabis is long deceasedTilray has bet big on beverage, and if it pans out to be the right choice the very difficult journey of competing against established beverage makers in the USA will begin. When you see legalization, you will see these players enter the game. Very few companies can build a brand and break into that sector, it's not impossible. So far, it would appear that making beer cool again is not as easy as 1st thought. See link below:
https://www.brewbound.com/news/tilray-to-eliminate-300-bev-alc-skus-future-cuts-expected-on-one-in-one-out-basis/