Hasselblad-Quality in every detailFrom their web-site- A little long but worth the read. This is a great partner to have and clearly demonstrates the Quality of the LensPen and other IPD products.
https://www.hasselblad.com
There are no short-cuts to quality. And there is no quick way to achieve perfection. We at Hasselblad realized these simple truths over 50 years ago. Realized that the final quality of a photographic image is a direct result of the quality of every component that goes into the camera that produces it.
And for over half a century now, we have worked hard to produce products that reflect this knowledge. This basic idea motivates each of the three Hasselblad camera systems. It is as valid today as when the first Hasselblad camera was introduced in 1948. Each and every component of the three Hasselblad systems reflects our dedication to this principle. So whether it’s the timeless, all-mechanical V System, with its array of legendary cameras, the new H System with its advanced electronics and lightning-fast auto-focus, or the unique convenience of the dual-format X System, there’s always a Hasselblad to suit your particular needs.
Investing in the Future
Our cameras, lenses, film magazines, and other accessories are constantly evolving, constantly being further developed and refined. But while our cameras, lenses, magazines, and other accessories are constantly being developed and refined, some things in the Hasselblad world never change. Which explains why our products have such an unrivalled reputation for supreme image quality, versatility, unfailing reliability, and obsolescence-proof engineering. Simply put, we make the best cameras we can so that you can take the best pictures you can.
And when we design a camera system, we always think long-term. That’s why all Hasselblad cameras and accessories are based on a unique modular design, resulting in an unmatched level of compatibility within each system. As new products are released, photographers can easily upgrade their equipment without needing to start from scratch. Your equipment will retain its value for decades – not just years – to come, never becoming outdated or obsolete. And the amazingly wide variety of camera models and interchangeable accessories enables the photographer to choose the specific equipment or configuration that is best suited for each photographic situation.
Quality in every detail
A chain is only as strong as its weakest link. We are aware that each component of the camera system plays its part in contributing to the final image quality. And poor quality in will invariably lead to poor quality out. That’s why we apply the same attention to detail to every part, every accessory in the Hasselblad line.
Today's Hasselblad cameras represent the sum total of over half a century’s experience and devotion to the art of photography and a perfect blend of technology and tradition. They are cameras that we are proud to make and proud to sell.
Cameras we know you will be proud to own for many years to come.