tdTd has lowered their expectations of revenue and that is likely why they have woken up and smelled the coffee. When they say hold they mean sell. Seems odd given the "injection" of canadian tax dollars which in theory will give them the manuevering room they need. Their "analysts" are just as lousy as any other and probably couldn't do original work if their financial lives depended on it but the recommendations still seem to have an effect on some of us micro-investors. This market sucks and will get worse before it gets better and that has a huge influence on speculative companies.
In terms of fat trimming, I think the Mercedes will stay: if they aren't already owned outright our tax money will make the necessary payments. They hired and spent like drunken sailors a few years back (like so many others). Hopefully they can determine which employees are essential from those expendable.