Re:Mart33I'm sorry to be picking on you because with all honesty I harbour no ill will towards you but I do believe that you have failed to appreciate the unique situation of this company.
To begin with you originally declared that the company is overvalued based on a trailing metric of PE at 111, further you have asserted that the stock price will continue to fall based on the fact that the industry will suffer as a result of diminished consumer demand. However, you appear to have omitted the most important piece of information about this company: It is being taken over at a price of $28 per share!
If you had taken this into account you would understand that the stock is trading at its current level due to merger arbitrage. Had you believed that the merger is unlikely to achieve regulatory approvals or that the firms may be willing to absorb the $225 M break up fee and dissolve negotiations, perhaps your argument would have had credence. Please do better research next time, many people have a lot of money invested based on what they read here at stockhouse.