Hopefully 1st of many more to come. LeanLife Enters first Sales Agreement With US Agency
VANCOUVER, BC / ACCESSWIRE / November 16, 2020 / LeanLife Health Inc. (CSE:LLP)(FSE:LL1) (the "Company"), products is pleased to announce that it has entered into a sales agency agreement with The JET Collection ("JET"), a private US entity specialized in the Energy Drink space. JET's executives are influential Consumer Packaged Goods (CPG) professionals with a combined 50 plus years' experience of successfully launching and growing brands across the US. JET executives started on the ground floor with Celsius Energy Drink, helping to take that brand public (CELH-N). And with additional experience at Eternal Energy Drink, the JET has a proven track record of launching new energy products and growing sales.
Sarton Fenton, VP of Business Development at JET stated: "Iron Energy is a brand that speaks for itself and includes a line of great tasting Energy Drinks that is well positioned to be the next big thing in the multi-billion-dollar energy drink market. Mike Tyson is a worldwide icon."
Stan Lis added: "We are very pleased to be working with a proven professional sales team with a track record of success in the U.S. Their experience in the Energy Drink space will be extremely valuable for LeanLife. JET understands our needs and will assist on many fronts in making significant sales."
JET will work diligently to rapidly expand the presence of Iron Energy in the US market. The team will utilize its connections to bring a multi-channel approach to the launch of Iron Energy. With over 150,000 distribution points to go after, JET is focused and driven to make Iron Energy available to consumers Nationwide. The Team is working to line up over 10,000 convenience stores across multiple chains, in addition to 1,800 supermarket stores thru a regional retailer."