MUSCLEPHARM CORP MSLPE

MLSP room to grow !!!

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The changing lifestyle and growing elderly population is giving space to the nutritional supplement industry to grow.

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Asia Pacific and North America are the dominantregions for sales of vitamins and supplements, simply because of thevast spend coming from the world’s major markets—the United States andJapan— which heavily influence the global pattern.

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Major spenders outside of these markets include Norway, Singapore, Taiwan, South Korea and Australia.

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Euromonitor International’s research shows thatdeveloped markets constituted 69% of sales in 2006, although this hasshifted in favor of emerging markets by seven percentage points since2001.

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Developed markets have been growing by a steadyannual average growth rate of 4% since 2001, expanding by just over $6billion, whilst emerging markets escalated by 11% per year over the sameperiod, adding $6.5 billion, significant as this is coming from a baseof 31% of the global market.

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It has been reported that up to 68 percent of Americans regularly takea multivitamin as insurance to offset poor diets. Blends of vitaminsand supplements performed  strongly through 2009 as alternativetreatments for health conditions outweigh traditional drug therapy.