Post by
plakagirl on Nov 29, 2010 12:04pm
Nutritional supplement industry
The changing lifestyle and growing elderlypopulation is giving space to the nutritional supplement industry togrow. The nutritional supplement industry is highly fragmented cateringto different segments of the market. However, market entry barriers arehigh which creates hurdles for the new players to participate in themarket.
Comment by
plakagirl on Nov 29, 2010 12:09pm
United States accounts for the largest marketin terms of highest revenue generation as well as health awareness.Europe, US and Japan account for the wealthy and mature markets for thisindustry.
Comment by
plakagirl on Nov 29, 2010 1:35pm
In fact, 65% of adult Americans (approximately150 million) label themselves supplement users, according to a 2009survey conducted by Ipsos-Public Affairs for the Council for ResponsibleNutrition (CRN), Washington, D.C.
Comment by
plakagirl on Nov 29, 2010 1:50pm
BCC’s report, Sports Nutrition and High EnergySupplements: The Global Market, breaks down the market into sportsbeverages, sports food and sports supplements, with beverages taking thelargest market share and growing at the fastest rate.