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Bullboard - Stock Discussion Forum ReliaBrand, Inc. RLIA

"ReliaBrand Inc is a player in the plastic products industry. The company focuses its operations on developing the Adiri brand of baby bottles and sells them in the open markets. It also markets and sells its products through its website, www.reliabrand.com. Adiri, Inc. (Adiri) is a baby bottle manufacturer offering Bisphenol-A (BPA)-free products. The company intends to promote and market the... see more

GREY:RLIA - Post Discussion

ReliaBrand, Inc. > Reliabrand long term strategy!
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Post by mwirmm on Jan 22, 2013 8:37am

Reliabrand long term strategy!

ReliaBrand is employing both a long-term and near-term strategy in order to become a global industry leader in its field. Our long-term strategy is driven by product development and aggressive acquisition of innovative single product brands. Bringing these products under one roof will enable ReliaBrand to leverage both their IP and economies of scale in manufacturing and distribution.
Comment by JudithKeenan on Jan 22, 2013 11:22am
Thanks for sharing.
Comment by duncanluger on Jan 22, 2013 12:48pm
It is great that ReliaBrand offers many different and innovative products, so customers can choose what suits them best.
Comment by MaryJohnson on Jan 22, 2013 1:36pm
I will just add that their  near term strategy is to launch Adiri® sales online and by distribution to retail chains in Canada, USA and China, the latter being the world’s first and second largest economies. The Chinese market is an exciting opportunity for ReliaBrand™ due to its explosive growth, rising affluence and consumer preference for imported baby products. Their ...more  
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