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Bullboard - Stock Discussion Forum Wow Unlimited Media Inc. RNKFF

WOW! is creating a leading next-generation kids and youth animation business by focusing on digital platforms and content. The Company’s key assets include: the world’s No. 1 digital animation network, Frederator Networks, based in New York and Los Angeles, consisting of an animation production company (Frederator Studios) as well as video on demand channels on digital platforms, and one of... see more

OTCPK:RNKFF - Post Discussion

Wow Unlimited Media Inc. > Netflix and Amazon spark animation revival, spending heavily
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Post by DeepDiscount on Nov 20, 2018 3:12pm

Netflix and Amazon spark animation revival, spending heavily

in quest for binge-worthy shows (LA Times) - features insight from Fred Seibert and Michael Hirsh: https://www.latimes.com/business/hollywood/la-fi-ct-animation-streaming-20181118-story.html

“Kids don’t want you canceling and un-canceling,” Hirsh said. Streaming services such as Netflix “discovered that kids programming was the sticky part of the programming that kept subscribers subscribing.”
 
"Streaming companies, led by Netflix and Amazon, are rapidly increasing their spending on animation content, according to estimates from venture capital firm Loup Ventures. This year, Netflix is expected to spend $1.1 billion, 11% of its overall original content budget, on animation. Amazon is projected to spend $300 million this year, representing 10% of its budget, Loup Ventures said. By 2022, that investment will grow dramatically to nearly $5 billion for Netflix and $1.86 billion for Amazon Prime Video, the firm estimates."
 
“They are much more meaningful than budgets that we have received in the past,” Stanford said. “We are able to create content that is aesthetically superior and wondrous and what children deserve.”  
 
“Some animators have large fan bases on social media, providing them with ready-made audiences.”  (See Frederator's significant positioning per below)
 
"Dozens of companies, including TV networks, passed on it. Undeterred, Seibert took the idea to Netflix, which eagerly scooped up the exclusive rights and released the show last year. “Castlevania” quickly became a hit."
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