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Bullboard - Stock Discussion Forum illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine... see more

TSX:ILLM - Post Discussion

illumin Holdings Inc > Mute Really ?
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Post by mofwmofw on Apr 11, 2021 2:47pm

Mute Really ?

You think I`m mute as to all the positives we had ? You just don`t get it, that`s exactly why the questions are forethcoming. If you  don`t want to adress the problem, (you know what that`s fine). But something else bothers me: (1)  Virtus Advisory Group just gave a very positive comment on the company, but one sentence said we were moving away from cookies, and stated Acuity commented that it SHOULD not have a major impact on thier buisness). I would have been a lot more comfortable with ( it WILL not have a major impact on thier buisness). Am I the only one with a possible negatitive sensitivity about this? (2) The two posters that I maybe falsely accused of being pumpers havn`t responded to any of us. That might be the scariest of this scenario. Come on girls and guys, we are all in this together, we could at least debate. I`m not trying to pick apart this (I think excellent management team), I`m trying to understand it. Ask me anything as to why I`m a little confused, and I will respond.
Comment by Torontojay on Apr 11, 2021 10:02pm
Im going to assume I'm one of the 2 posters you were referring to. Did it not occur to you that the share price has dropped over 50% and that the threat of cookies going away is already priced into the share price? I mean, The Trade Desk has mentioned that third party cookies represents 20% of their revenue so that means 80% is still in tact. The share price has dropped almost 30% from its ...more  
Comment by jaybull79 on Apr 12, 2021 8:35am
Aside from the new tools being developed in place of cookies, consider other valuable tools for targeted digital advertising such as IP tracking. This is where Illumin gets really exciting. Once Illumin goes mainstream to small business, IP will be invaluable. That local pizzeria can capture the area it wants with targeted ads vs. printed flyers. Better and more measureable ROI, with lots of data ...more  
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