Post by
tradeaday on Jan 29, 2021 4:10pm
Moovly partnerships
From the year-end MD&A published yesterday:
Partnerships
Believing that we have the best product and most flexible platform on the market, while not having the marketing resources itself to grow the business, Moovly also set about seeking partnerships and clients that could make use of the Moovly platform either directly or via our advanced API. The plan being to find companies interested in investing in marketing and selling a Moovly-based product to their clients and markets in exchange for a revenue share, thus offering Moovly growth potential without an upfront investment by Moovly (thus trading upfront Cost of Sale with success based Cost of Acquisition).
While slow initially, interest accelerated particularly in the fourth financial quarter (July – Sept 2020) and a number of partnership have been signed (only Contenthouse having been announced). That trend is expected to continue and hopefully accelerate as more and more companies become aware of Moovly’s offering, integrate and have their users gain experience using the tools. While Moovly prefers to have the solution branded as Moovly, in some cases our partners have whitelabel or co-branded (e.g. Powered by Moovly) version of the solution.
Moovly believes these partnerships have the potential to accelerate our business as those partners become active and their sales and marketing teams start to position Moovly appropriately in their markets. Due to the revenue and strategic potential of the partner program, these efforts are being led by Moovly cofounder (Brendon Grunewald)