For release: April 22, 2008
Saga Communications purchases iMediaTouch for 32 radio stations
Winnipeg, MB, Canada – OMT is pleased to announce that Saga Communications of Grosse Pointe Farms, MI has purchased OMT’s iMediaTouch radio automation system for stations across 7 key markets.
Saga Communications, Inc currently owns or operates broadcast properties in 26 markets, including 59 FM and 30 AM radio stations, 3 state radio networks, 2 farm radio networks, 5 television stations and 4 low power television stations. iMediaTouch is already in full operation at their Portland, ME, Northampton, MA and Asheville, NC, radio markets. Ongoing installations are underway in Keene, NH, Manchester, NH, Greenfield, MA and Clarksville, TN. Additional iMediaTouch installations are expected to take place throughout 2008.
“OMT is a very responsive company to work with and I get a strong sense that OMT is in a good position to rapidly conceptualize, develop, and deploy the types of changes we will be looking to implement in order to increase the efficiency of our operations,” comments Tracy Cleeton, Director of IT.
Greg Urbiel, Corporate Director of Engineering, continues, “I feel quite confident that we’ve discovered both the company and the people who will be responsive to our needs, and a system platform that can anchor our present efforts toward standardization.”
“We are extremely pleased to be working with such a prominent and well respected radio group such as Saga Communications”, states Marieke Wijtkamp, President & COO. “iMediaTouch’s future product development will no doubt be influenced from this relationship. We are very honoured they chose our system over other vendors and over time, look forward to helping Saga achieve the efficiencies that can result from having the entire group up and running on our iMediaTouch platform.”
About Saga Communications, Inc
Saga Communications strategy is to operate top billing radio and television stations in mid sized markets, defined as markets ranked (by market revenues) from 20 to 200. Saga’s radio stations employ a myriad of programming formats, including Classic Hits, Adult Contemporary, Active Rock, Oldies, News/Talk, Country and Classical. Saga’s television stations are affiliated with CBS and Fox in Joplin, MO; CBS in Greenville, MS; ABC, Fox, NBC, Telemundo and Univision in Victoria, TX.
In operating its stations, Saga concentrates on the development of strong decentralized local management, which is responsible for the day-to-day operations of the stations in their market area and is compensated based on their financial performance as well as other performance factors that are deemed to effect the long-term ability of the stations to achieve financial objectives.
About OMT
OMT Inc. (TSXV:OMT) is an entertainment technology and content delivery provider to the broadcast and related industries. Intertain Media, the digital entertainment division, and iMediaTouch, the radio broadcast solution group, distribute audio content that is heard by millions of people worldwide every day through television, radio, satellite, cable and Internet broadcasts. To learn more about the Company, its products and services visit its web site at www.imediatouch.com.