SIMPLY BETTER BRANDS ANNOUNCES NATIONWIDE LAUNCH OF TRUBARTM IN SELECT WALMART STORES
- TRUBARTM continues the expansion of its retail distribution footprint with the addition of more than 700 Walmart store locations across the U.S.
VANCOUVER, BC, Sept. 16, 2024 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSXV: SBBC) (OTCQB: SBBCF) today announced it has initiated a nationwide rollout of TRUBARTM in select Walmart stores across the U.S., a key strategic addition in expanding the brand's North American distribution footprint with key retailer partners. TRUBARTM will soon be available in more than 700 Walmart store locations, building on a successful initial launch of the brand online at walmart.com. With the addition of Walmart, the world's largest retailer, the reach of the TRUBARTM brand now exceeds 12,000 store locations across North America.
"Securing distribution in Walmart stores is a major win for TRUBARTM and we're delighted that our initial success online has accelerated the launch of our brand in Walmart stores," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBARTM. "For an emerging brand like TRUBARTM, being on Walmart shelves not only boosts our credibility but also enhances consumer confidence in trying our product. Walmart prioritizes creating meaningful connections between its customers and the brands that matter most to them, and we look forward to introducing TRUBARTM to Walmart's loyal customer base."
J.R. Kingsley Ward, Chief Executive Officer of SBBC commented, "The partnership with Walmart represents a significant strategic win that will expand our market reach, strengthen the TRUBARTM brand, and position it for long-term success. By gaining access to Walmart's customer base, we are substantially increasing our brand visibility and awareness. Expansion into Walmart's extensive network of stores represents an important milestone in our growth strategy."
Since the beginning of the year, TRUBARTM has seen significant growth, securing expanded distribution partnerships in Costco, GNC, CVS Pharmacies, Sheetz, and several other mid-size grocery and convenience chains across the country.