Zamage Digital Art Imaging Inc ZMGD

Need brand or identity solution? Check on Paraform

[morganagordona]

Paraform design, which is ZMGD subsidiary strives to develop the most exciting yet practical solution to any idea, approach, or problem while offering comprehensive design services. Among other things, they are also working on branding and identity solutions for their customers. Brand is the personality that identifies a product, service or company and how it relates to key constituencies: customers, staff, partners, investors etc. Brand identity is the outward expression of a brand, including its name, trademark, communications, and visual appearance. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customer's mental picture of a brand.The brand owner will seek to bridge the gap between the brand image and the brand identity.

[makikuft80]

Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product/service. The brand name should be conceptually on target with the product/service (what the company stands for). Furthermore, the brand name should be on target with the brand demographic. Typically, sustainable brand names are easy to remember, transcend trends

[morganagordona]

Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a product's brand identity may acquire (evolve), gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore, brand associations become handy to check the consumer's perception of the brand

[tituspulo13]

Paraform is becoming the dominant force in the sign industry!

[tituspulo13]

The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.

[marknotingham]

The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.