Zamage Digital Art Imaging Inc ZMGD

Collaborative CRM

[abcmaxpower78]

Collaborative CRM aims to get various departments within a business, such as sales, technical support and marketing, to share the useful information that they collect from interactions with customers.

[jacksonallan]

Feedback from a tech-support center, for example, could be used toinform marketing staffers about specific services and features requestedby customers.

[abcmaxpower78]

Collaborative CRM's ultimate goal is to use information collected from all departments to improve the quality of customer service, and, as a result, increase customer satisfaction and loyalty.

[jacksonallan]

While collaborative CRM certainly sounds like a good and admirableconcept, most companies have trouble creating a workable system.

[abcmaxpower78]

The problem is that departments tend to function in their own little worlds, and there is often little natural interaction between sales representatives and field service technicians, for example.

[jacksonallan]

Breaking down the barriers that separate departments isn't easy,particularly since many offices harbor deep rivalries and animosities.Think of the conflicts, for instance, between employees in marketing andlegal or in product development and finance.

[morganagordona]

Collaborative CRM can be a powerful business tool, as well as a good idea. Make sure your employ the above-listed techniques to get the most out of your information-collection processes.