SoMedia Networks (TSX: V.VID, Stock Forum) expanded their sales reach again with the company announced the launch of its scalable video application for ExactTarget Marketing Cloud HubExchange, offering a ground-breaking video production, marketing and analytics services to marketers within the Salesforce ExactTarget Marketing Cloud.
According to the news release, the Scalable Video for ExactTarget app grants ExactTarget users access to integrated high volume video production, deployment and analytics capabilities directly withing their email campaign development environment.
The combination of the company's scalable video production service, and its detailed video performance and performance metrics allow marketers to accurately measure customer engagement, giving them the ability to provide a personalized and timely follow up.
Company CEO, George Fleming, commented, “Scalable video is a new and disruptive concept in video production.
He went on to illustrate, “We've transformed video production into a process driven business solution available anywhere, on demand, in unlimited volume, at the lowest price points for thousands of internet marketers across North America. The Scalable Video for ExactTarget app now provides email marketers with the ability to access high quality, high volume video production simply and effectively.”
Ian Murdock, VP of platform and developer community, Salesforce ExactTarget Marketing Cloud, added, “We are excited to welcome SoMedia’s Scalable Video for ExactTarget app to ExactTarget Marketing Cloud HubExchange.”
Then he concluded, “Together with companies like SoMedia Networks, Salesforce ExactTarget Marketing Cloud is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”
SoMedia Networks was in the news recently when the Vancouver-based company announced closing it private placement and engaging a US investment bank almost a week ago.
Currently there are 37.1m outstanding shares with a market cap of $3.7 million.
FULL DISCLOSURE: SoMedia Networks is a Stockhouse Publishing client.