ARHT Media (
TSX: V.ART,
Stock Forum) moved to bring the lucrative world of augmented reality to fruition when the company announced today that it intended to unveil a live 3D human hologram of leading life success coach, Tony Robbins, as he headlines the
Business Mastery seminar in Melbourne, Australia, next month from a facility in Miami.
According to the
news release, the company is positioning itself to take advantage of the burgeoning augmented reality market which is expected to generate $120.0 billion in revenue by 2020 based on a
report by Digi Capital published at the end of April.
The maiden presentation of ARHT’s HumaGram™ technology is being facilitated through a partnership between the company and Australian seminar organizers, Success Resources Global. The technology is described as an ultra-enhanced hologram that can ‘beam’ people to any speaking or entertainment engagement, anywhere in the world in multiple places at the same time and in real-time and high-definition resolution.
Tony Robbins commented on the disruptive event, “I've experienced the HumaGram technology first-hand and it's truly amazing. It is going to revolutionise the event industry for everyone involved. I never thought I'd be presenting in 3D, let alone potentially in many places at once. It needs to be seen to be believed.”
Company advisory board member and legendary American talk show host, Larry King, added, “Our HumaGrams are so advanced that they could be straight out of a sci-fi movie! The goal of this technology however remains to make life easier. With a majority of consumers running their lives with more and more technology, an application like a HumaGram coach has the potential to make history.”
Paul Duffy, ARHT CEO, continued, “This is the future of speaking engagements, especially with big name coaches. Through our HumaGrams, the opportunity for global reach for celebrity informers and entertainers in particular is endless.”
He went on to explain, “What makes this technology even more special is its ability to facilitate not one but multiple telecasts at the same time. So, Tony Robbins could be delivering his coaching from his home, while he is simultaneously 'beamed' to multiple locations, and even telecast speaking different languages. These telecasts can be followed by live Q&A sessions to give the audiences more intimate interaction with the speaker.”
Then he concluded, “This partnership with Success Resources Global is the start of a great relationship where we can explore together how our HumaGrams can be leveraged to the full extent of their capabilities.”
ARHT Media was in the news recently when
the Toronto-based company announced the deployment of its technology with Ticketmaster Canada almost two weeks.
Shares gained 9.33% on the news to $0.41 per share.
Currently there are 61.0m outstanding shares with a market cap of $25.0 million.