(Image via Fire and Flower.)
Edmonton AB-based cannabis retailer
Fire & Flower Holdings Corp. (FAF) (
TSX:FAF) has opened its first branded store in Palm Springs, California, as its licensing partner in the city, American Acres officially changed its name.
Trevor Fencott, Chief Executive Officer of Fire & Flower, commented:
“Our Hifyre cannabis digital retail and analytics platform has propelled our growth and leadership position in Canada allowing us to successfully capture consumer buying behaviors and apply predictive and real-time analytics unlike any of our competitors. As we have continued to demonstrate the value of our technology through the rapid expansion of our multi-banner retail network of over 85 stores throughout Canada, the expansion of our brand and technology into the U.S. is the next step in our evolution. We are pleased to now be delivering the same omni-channel, convenience-oriented cannabis retail experience to U.S. consumers and pave the way for the future of cannabis retail in the U.S as legislation continues to develop.”
Fully story
here.
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