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The Distinct Taste of This BC Vodka Could Make Your Portfolio Sweeter

Jon Brown Jon Brown, Stockhouse
1 Comment| January 5, 2022

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Click to enlarge
(Image via Forbidden Spirits Distilling Corp.)

“Experience our slice of Eden, taste the Forbidden!”

The global health and wellness food market has been gaining traction among investors. Already valued at $733.1 billion (USD) by analysts last year, it is projected to increase to $1 trillion within the next five years.

There are a lot of niche opportunities within this space for the health-conscious consumer, especially for those who are avoiding gluten, and one area that always has an audience is top shelf alcohol. Consumers want to purchase products that are natural, local, a purer version of what you would commonly find in the store.

Growing apples in their very own orchard, Forbidden Spirits Distilling Corp. (TSX-V: VDKA.P, Forum) is a craft distillery licensed by the province of British Columbia to manufacture, market and sell alcohol direct to consumers from its on-line store, as well as direct to off-premise retail beer, wine and liquor stores and direct to on-premise restaurant, hotels, pubs, bars, golf courses and yacht clubs. Forbidden currently ferments, distills, bottles, and distributes such ultra-premium brands as REBEL Vodka, Eve’s Original Gin, Adam's Apple Brandy, Forbidden Fire, Forbidden Spirits Vodka, and Wallace Hill Whisky.

The company’s flagship REBEL vodka is 100% gluten free, 100% plant based, and 25 times distilled, leading to an extremely smooth drink. The apples enhance the taste and experience, which is superior to many of the other products on the market, many of which are made from the by-products of corn or other grain neutral spirits as their base.

Located 15 minutes from downtown Kelowna, Forbidden Spirits Distillery is situated on a picturesque 20 acres of natural beauty with a 5,500 square foot state of the art facility, where its suite of products is given life. The company’s tasting room overlooks the 70-seat patio and rolling hills. Let’s take a closer look at its offerings ….


The products:

Click to enlargeServing as the flagship, REBEL (pictured left) is a “sipping vodka” that is also the base from which Forbidden Distillery makes its other products. This is a drink so smooth that you can just enjoy it on the rocks, no sugary mixes required.

Eve's Original Gin is very popular among consumers, riding gin’s extended moment as a spirit right into and through the holiday season.

Adam's Apple Brandy has flavours and scents of caramel, apple, and toasted oak.

Forbidden Fire is cloaked in the fiery taste of warming cinnamon, aromatic spices, and just a hint of sweet caramel.

Forbidden Spirits Vodka, at 40% alcohol, this one is also created from the company’s estate grown apples and is 50 times distilled, for the serious vodka drinker.

Click to enlargeWallace Hill Whisky (pictured right) is Forbidden’s only product that's not made from apples. The team wanted to do it scotch style, keeping true to their family heritage from the Orkney Islands in Scotland, it is an homage to that, brewed with 100% BC barley to keep in the scotch tradition.

The Okanagan Valley is renowned across the globe for its plentiful fruit production. Historically, the apple and orchards have been pivotal in the agricultural and economic history of the region, with the first fruit orchard being planted in 1863. In fact, BC is responsible for the creation of the Spartan and Ambrosia apple varieties, both of which are grown on the Forbidden Spirits estate. You can see the spirits being distilled, moving through the copper still, through the plates 25 times as they go up - it's quite beautiful to watch the spirits dance through the plates. The vapors rise and come off the still, they’re then mixed with water from the in-house water treatment facility in the distillery that makes pure tasting water. This is mixed with the spirit to make the vodka, and then everything is bottled and labeled on site. It is a very self-sustaining supply chain.

Click to enlarge
(Image via Forbidden Spirits Distilling Corp.)

Forbidden Distillery boasts an impressive distribution reach. From its own tasting room, the company is situated in a major travel hub, with products available in a variety of restaurants across the province of BC, as well as select BC liquor stores, and private liquor stores. This is just the beginning, as the company intends to expand quickly with a few other expansion distribution plans in the works.


Qualifying transaction and growth plans:

To advance its business on the public stage, Forbidden Distillery has begun a proposed non-arm’s length qualifying transaction amalgamation with Spartan Acquisition Corp.

Blair Wilson, an officer, and director of Spartan is the sole director, CEO, and president of Forbidden, and noted to Stockhouse Editorial that one of the great benefits to going public is the ability to use its own shares as a type of currency in order to move forward and purchase more facilities or possibly different companies instead of just using pure capital. The team can use shares to expand its production including co-packing ultra premium spirits, as well as through acquisitions using shares in the company as collateral to acquire other smaller distilleries.

This is the company’s strategy, to grow, but stay local by acquiring distilleries in other regions and then distributing in those regions so that while the company grows, the product remains local. This is a solid path that has led other companies to success.

The company’s future expansion plans are into Ontario. In Canada, each province has control over sales of liquor distribution. Each province is its own entity in terms of setting up distribution and sales channels, meaning you must start over with each province. Once the company moves into Ontario, there are planned expansions elsewhere in Canada.

Click to enlarge
(Image via Forbidden Spirits Distilling Corp.)


About Blair Wilson:

Forbidden Spirits Co-Founder and CEO Blair Wilson was born and raised in North Vancouver, BC. He and his wife Kelly have been married for 32 years and raised two children in West Vancouver before moving to the Okanagan in 2011. Blair has a degree in Political Science from the University of Victoria and received his Chartered Accountants designation while working for Clarkson Gordon (now Ernst and Young) in Vancouver before opening his own CA firm in North Vancouver.

Click to enlargeBlair was the CFO and Director of Pan Smak Pizza; a polish pizza chain that he helped grow and raise $6 million dollars for on the TSX. Blair also founded Canadian eco Equity Corp. a green finance company, which his family has owned and operated since 1991. Blair and Kelly also operate a 10-pad RV Park and Equestrian Centre on their property in Kelowna, which they purchased in 2011. Blair has been involved in a wide range of civic activities including chairing 'The 2010 Rally' on Robson, which was instrumental in securing the Vancouver 2010 Olympic and Paralympics Winter Games.
In Parliament, Blair served as the Chair of the BC Caucus and the Official Opposition Critic of National Revenue. He has also served as the Associate Critic for Finance, the Critic for Sport and Vancouver Olympics and Paralympic Games. Blair has also served on the House of Commons Standing Committee on Citizenship and Immigration. Blair has completed two Canadian Iron-Man championships in 2001 and 2003. He has played hockey since he was six and continues to participate in a Kelowna Businessman’s League every Thursday at noon.


Investment conclusion:

December marks a major ramp-up for beverage companies and this is especially true for Forbidden Distillery Inc. with just days before the Christmas holidays begin. This is “the most wonderful time” for liquor sales and in turn, is a good time for investors to get on board with this opportunity on the “ground floor” before the national expanse truly takes off.

This is one company worth deeper due diligence, as the team investigates further interesting acquisitions, amazing new partnerships and bringing this top-tier product portfolio to the masses over the next couple of weeks and months. Stay tuned for more.

To keep up with the latest from the company and to order its products, visit Forbidden’s website at www.ForbiddenSpirits.ca.


FULL DISCLOSURE: This is a paid article produced by Stockhouse Publishing.



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